Many of us in the developed world can take water for granted. As long as it continues to flow through our faucets at the right temperature then it’s fine. We may not consider how much we use or where it ends up.
The water that flows down the drains, untreated, can pollute the environment with chemicals, microbeads and other substances. Some simply use more water than needed when there are some communities in the world with poor access to fresh, drinkable water.
Statistics show that as many as 663 million people are living out of reach of a safe water supply. This is why organized events such as World Water Day are so important.
What Is World Water Day?
World Water Day is an international, annual celebration of water and its importance to all life. It takes place each year on the 22nd of March. The focus here is the importance of sustainable management of freshwater resources.
The idea started in 1993, after a recommendation from the UN general assembly, and has run ever since. Today it is a truly global event with the event across the world and images and ideas shared between nations. The day has also grown to include some non-governmental organizations that focus on water quality and supply.
There is always a different theme each year with World Water Day to highlight a crucial issue.
The theme for the 2016 event was “water and jobs.” The tagline for this 2016 event was pretty simple: “better water, better jobs.” The central theme was to show the strong correlation between the quality of water and water supplies and the creation of jobs.
There was an intense fear that water shortages and poor water quality could lead to problems in many industries that are heavily dependent on water usage. Areas highlighted here included textiles and agriculture. As with many of these global events, the aim was to raise awareness of the global scale and severity of the issue.
World Water Day 2017 sees the attention of organizers turn to wastewater. Wastewater is a matter affecting the world in many ways. Not only is the use of water in agriculture having an impact on environmental health, but there are also changes to make at an individual level.
The main focus this year is to look into ways of reducing water wastage and getting people reusing more water. There is a strong message to treat and reuse that wastewater, rather than send back out into the environment to pollute.
The aim is to educate people that they can reuse their greywater from home in the garden. This is also achievable on a larger scale within cities for larger green space. Then there is the opportunity for reuse and treatment in agricultural cooling systems to limit the water entering the environment.
How Are Organizers Hoping To Get This Message Across This Year?
As always, those in charge of the project have created engaging materials and events. There are many posters highlighted the key issues and solutions of the campaign.
In addition to this, there are some helpful fact sheets for promoters, branded materials for events and a social media kit. The latter is a significant development for World Water Day. It adds a wider reach than older campaigns could ever manage and does make this a global event.
Kids and students can share images and facts and get involved at an accessible level if there are no events nearby. However, it is notable that there are dozens of events planned on many continents either on the day or close to it.
Could World Water Day Make A Difference?
The idea of world water day may sound rather simplistic to some. Why do we need a whole day each year to talk about something so basic?
The answer is clear to the damage done to the Earth and the need to improve access to clean water. So far, each theme of this global event has illuminated an important issue in water supplies and water usage. The 2017 issue of wastewater will hopefully have a high impact this World Water Day.
Hopefully, it will effect all those that attend the events, take part in the social media campaigns and read the posters. 2018 will see a focus on nature-based solutions for water with the same determination and passion.